How To Get More Followers On Spotify (Complete Guide)

Looking to get more followers on Spotify and take your music career to the next level? As a producer who’s helped countless artists grow their followers and boost streams on Spotify, I know what it takes to build a strong presence on the platform. While other artists struggle to get people to follow them, I’ll show you how to grow the right way.

In this guide, you’ll learn:

• How to optimize your Spotify artist profile for maximum impact
• Proven strategies to get your music on high-performing playlists
• The exact social media tactics that convert followers into streams
• Advanced techniques to boost your visibility on the platform
• How to build a loyal Spotify community that grows itself

Before we dive into the proven tactics that’ll help you increase followers and boost your visibility on the platform, check out my beats. They’re specifically engineered to help artists stand out and get featured on popular playlists.

Update Your Spotify Artist Profile

Here’s the thing about Spotify – first impressions count big time. Your Spotify artist profile is like your digital storefront, and I’ve seen too many talented artists mess this up. Let’s fix that.

Set Up Spotify for Artists

You won’t get far without Spotify for Artists access. Here’s what you need:

• A distributor to get your music on Spotify (DistroKid, CD Baby, or TuneCore)
• At least one track released on Spotify
• Government-issued ID for verification
• Professional email address

To upload your music to Spotify and other streaming platforms, you can use DistroKid.com. Sign up
through this link to get 7% off!

Optimize Your Profile Elements

These elements have the biggest impact:

✅ Profile Must-Haves:

Write a Compelling Bio

I see that the bio is where most artists mess up. Here’s what works:

1. Start with your biggest achievement or unique selling point
2. Keep it under 150 words
3. Include your genre and influences
4. Add your city/region
5. Drop your best streaming numbers (if impressive)

Update your bio frequently. The Spotify algorithm loves fresh content, and active profiles tend to get more visibility on the platform.

Choose Professional Images

Here’s something most articles won’t tell you – your images affect how playlist curators view your submission. Working with playlist curators daily, I’ve learned they’re more likely to feature artists with:

• High-resolution profile pictures (minimum 750×750 pixels)
• Clean, genre-appropriate header images
• Consistent branding across all images
• Professional photo editing (but not over-edited)

???? Quick Tip: Test your profile images on both desktop and mobile. Spotify users access the platform differently – 81% on mobile and 19% on desktop – so your visuals need to work across all devices.

This profile optimization process might seem basic, but it’s the foundation for everything else we’ll cover.

Create Your Own Spotify Playlists

Playlist creation isn’t just about throwing songs together. It’s about building a musical ecosystem that attracts your target listeners.

Find Your Playlist Niche

Most articles tell you just to make random music playlists. That’s wrong. Here’s what actually works:

• Study your genre’s top playlists
• Pick an underserved sub-genre or mood
• Focus on emerging artists in your space
• Create themed playlists that match your music style

Playlist Theme Ideas:

Name Your Playlists Strategically

I’ve tested hundreds of playlist names, and here’s what brings in active listeners:

1. Include searchable keywords (but don’t stuff)
2. Keep it under 60 characters
3. Use emojis sparingly (1-2 max)
4. Use adjectives to describe the playlist
5. Choose a word that captures the mood or theme of your playlist.

⚠️ Common Mistakes to Avoid:

• Generic names like “Fire Hip Hop”
• Copying exact names of popular playlists
• Using too many special characters
• Forgetting to include relevant genre terms

Write SEO-Optimized Descriptions

Your playlist description is prime real estate for discovery. Here’s my proven formula: Copy

[Genre/Mood] + [Value Proposition] + [Update Frequency] + [Call-to-Action]

Example: “Fresh underground trap beats updated weekly. Perfect for late-night drives and gym sessions. Follow for the latest heat ????”

Place Songs Strategically

✅ Proven Song Placement Strategy:

• Position 1-3: Popular tracks (1M+ streams)
• Position 4: Your best song
• Position 5-7: Mix of popular and emerging artists
• Position 8: Another one of your tracks
• Position 9-15: Quality tracks from similar artists

Get Your Music on Spotify Playlists

This is where most articles drop the ball. Getting on playlists isn’t about mass-submitting – it’s about building real relationships.

Find Relevant Playlist Curators

I’ve built a network of playlist curators over years, and here’s what works:

1. Use these platforms to find curators:
   • Submithub
   • PlaylistPush
   • SoundPlate
   • Daily Playlists
2. Research before pitching:
   • Check playlist update frequency
   • Look at follower engagement
   • Verify curator legitimacy
   • Study accepted genres

⚡ Pro Tip: Want the beats that playlist curators are looking for right now? Check out my RnB beats collection.

Perfect Your Curator Pitch

Here’s what makes curators hit accept:

✅ Winning Pitch Elements:

- Personal greeting with curator's name

- Reference to specific playlist

- Brief track description (2-3 sentences)

- Streaming numbers/achievements (if notable)

- Similar artists in their playlist

- Clear streaming links

- Professional social media profiles

Build Curator Relationships

Stop thinking of curators as gatekeepers. They’re music lovers like us who can help you promote your Spotify on social media. Here’s how to build lasting relationships:

• Engage with their social media content and online community
• Share their playlists (even if you’re not on them)
• Provide value before asking for placement
• Keep them updated on your releases
• Never spam or send multiple follow-ups

Track Playlist Performance

Here’s what smart artists monitor:

• Save-to-listener ratio
• Skip rates
• Playlist position changes
• Listener demographics
• Time of day performance

If a playlist isn’t performing, don’t be afraid to ask for removal. Bad playlist placement can hurt your algorithm performance.

Promote Your Spotify on Social Media

Getting followers on Instagram is just the first step – you need to convert those friends and followers into dedicated Spotify users. There’s lots of artists who have great music but struggle to increase streams on Spotify. Here’s how to fix that.

Create Instagram Content

When you promote your Spotify on social, Instagram is gold for music promotion when done right. I’ve seen artists efficiently turn followers on social media into dedicated Spotify streams. The key? Making it easier to get people to engage.

Start with your Instagram bio. Add your Spotify link using a service like Linktree or Beacons. But here’s what most people miss – you need to give people a reason to click that link. Try something like: “???? New track dropping every Friday | Click below to hear my latest heat ????”

Here’s what’s working on Instagram right now:

• Reels showing your creative process
• Behind-the-scenes studio footage
• Snippet teasers of upcoming releases
• Collaboration announcements
• Fan interaction stories

The best part about Instagram? You can repurpose everything for other platforms. Speaking of which…

Build a TikTok Strategy

TikTok isn’t optional anymore if you want to gain followers – it’s essential. TikTok is the fastest way to contact new listeners right now. But you need the right approach to get creative.

I’ve seen artists waste months posting random content. Here’s what actually works for converting TikTok viewers into Spotify followers:

1. Create a hook-focused video strategy:
   • First 3 seconds must grab attention
   • Use trending sounds creatively
   • Show your personality
   • End with a clear call-to-action

But here’s the thing about TikTok – it’s not just about posting. You need to engage with your community. Spend at least 30 minutes daily commenting on similar artists’ videos. Build relationships with other creators in your lane.

Engage on Facebook

Facebook might seem old school, but it’s still powerful for building a community. I’ve seen artists build Facebook groups that drive consistent Spotify streams. The key is to make your Facebook presence about more than just your music.

Create content that adds value:

• Industry tips and tricks
• Production tutorials
• Behind-the-scenes content
• Live Q&A sessions
• Exclusive previews

Grow Your YouTube Channel

YouTube is your secret weapon for Spotify growth. Why? Because YouTube viewers are already in a music-consuming mindset. Here’s my proven YouTube strategy that drives Spotify follows:

First, create these essential videos:

• Music video (even if it’s simple)
• Lyric video
• Behind-the-scenes content
• Studio sessions
• Artist documentaries

But don’t just post and ghost. Engage with your viewers. Doubling Spotify followers can be as simple as responding to every YouTube comment within the first 24 hours of posting.

Use Twitter Effectively

Twitter is all about building a personal brand that makes people curious about your music. But here’s the catch – you can’t just tweet your Spotify links.

Create a content mix like this:

• 40% industry insights
• 30% personal stories
• 20% music updates
• 10% promotional content

Use Twitter threads to share your music journey. People love stories, and if they connect with yours, they’re more likely to check out your music.

Increase Your Spotify Playlist Followers

Getting playlist followers is different from getting artist followers, but they feed into each other.

Build Playlist Engagement

Building engagement isn’t just about getting plays – it’s about creating an experience that makes people want to save your playlist. I’ve found these strategies work best:

Create themed sections within your playlist:

• Opening bangers (high energy)
• Mid-tempo transitions
• Mood shifters
• Strong closers

Update your playlists weekly, but don’t change more than 20% of the songs at once. Your followers want fresh content, but they also want familiarity.

Attract Active Listeners

Getting active listeners isn’t just about numbers – it’s about finding people who’ll actually engage with your music. 100 active listeners are worth more than 1000 passive ones.

Start by identifying what makes someone stick around. These patterns work best for keeping listeners engaged:

• Release music consistently (every 4-6 weeks)
• Maintain a signature sound
• Build anticipation before releases
• Interact with listeners in playlist comments

Here’s a strategy that’s working right now: Create “sound series” where each release connects to the next. This keeps listeners coming back for more.

Getting your music featured on Spotify playlists can significantly expand your audience and increase your streams. This guide breaks down strategies for connecting with playlist curators and optimizing your chances of being featured. Learn how to get your music on Spotify playlists.

Boost Stream Counts

Let’s talk about boosting streams the right way. Forget about buying plays – that’ll hurt you in the long run. Instead, focus on creating natural streaming patterns. Here’s my proven approach:

1. Release Strategy:
   • Drop singles on Fridays
   • Space releases 4-6 weeks apart
   • Build a pre-save campaign
   • Create content for each release

Looking for beats that are proven to perform well on Spotify? Check out my trap beats – they’re engineered for streaming success.

Use Spotify Codes

Spotify codes are seriously underused. These scannable codes can turn offline interactions into online followers. Some artists use them creatively at shows and events.

Smart places to put your Spotify code:

• Merch items
• Business cards
• Show flyers
• Instagram stories
• Physical locations

Master Spotify Marketing

Marketing on Spotify isn’t just about promotion – it’s about creating a strategy that works with the platform’s algorithm. Here’s what you need to know.

Implement Email Strategies

Email marketing still works – especially for music. Build your email list through:

Effective Email Building Tactics:

Optimize for Search Engines

SEO isn’t just for websites – it matters on Spotify too. Make your profile searchable by:

• Using relevant keywords in your bio
• Adding location tags
• Keeping your artist name search-friendly
• Including genre-specific terms

Update your profile monthly to stay fresh in Spotify’s search algorithm.

Leverage Release Radar

Release Radar is your friend. To get featured:

1. Schedule releases consistently
2. Build pre-saves
3. Encourage playlist adds
4. Drive early engagement

Run Cross-Promotions

Cross-promotion is key for growth. Partner with:

• Similar artists
• Playlist curators
• Music bloggers
• Local venues
• Music channels

Get More Spotify Followers

Building a connection with your listeners turns casual fans into loyal followers. Artists who engage with their audience grow faster.

Build Community Engagement

Create a community around your music by:

• Responding to playlist comments
• Sharing listener stories
• Creating exclusive content
• Building a street team

Remember: engaged listeners become your best promoters.

Run Social Contests

Social contests explode artists’ followings when done right. A good contest can double your followers in weeks. But there’s a catch – you need to make them engaging and genuine.

Here’s what’s works best:

• Remix competitions using stems
• Cover song challenges
• 24-hour music creation sprints
• Fan art contests
• Playlist naming competitions

The key is making participation easy while keeping quality high. One of my artists ran a “24-hour beat flip” challenge that got 500+ new Spotify followers in a week.

Communicate with Fans

Real talk – artist-fan communication has changed. These days, fans want more than just music. They want a connection. Here’s your communication gameplan:

✅ Effective Fan Communication Channels:

Track Listener Analytics

I can’t stress this enough – data matters. But you don’t need to be a stats genius. Focus on these key metrics:

1. Monthly Listeners Growth:
   • Track week-over-week changes
   • Note which content spikes growth
   • Monitor geographical spread
   • Check listening times
2. Save Rate:
   • Aim for >10% save rate
   • Monitor skip rates
   • Track playlist performance
   • Check listener retention

Promote Through Traditional Media

Don’t sleep on traditional media. While everyone’s fighting for social media attention, traditional channels still have power.

Get Radio Airplay

College radio still breaks artists. Here’s a strategy:

1. Build a radio-ready EPK:
   • Professional bio
   • High-res photos
   • Clean radio edits
   • Press highlights
   • Streaming numbers
2. Target the right stations:
   • College radio first
   • Local stations second
   • Internet radio third
   • Specialty shows fourth

This complete guide shares proven strategies for connecting with radio stations and securing airplay. Find out how to get your music on the radio.

Reach Out to Music Blogs

Music blogs aren’t dead – they’ve evolved. Here’s how to approach them:

• Research blogs in your niche
• Build relationships before pitching
• Create unique angles for your story
• Provide ready-to-use assets

Pro tip: Focus on micro-blogs with engaged audiences over big sites with low engagement.

Check out this guide for tips on submitting your music to blogs and reaching a broader audience.

Secure Press Coverage

Press coverage builds credibility. Start local, then expand:

1. Local press strategy:
   • City newspapers
   • Local music magazines
   • Community bulletins
   • Event calendars
2. Digital press approach:
   • Online music magazines
   • Podcasts
   • YouTube channels
   • Music news sites

Sell Merchandise

Merch isn’t just about money – it’s about building a brand that drives Spotify follows. Smart merch strategies I’ve seen work:

• QR code shirts linking to Spotify
• Limited edition releases
• Collaborative merch drops
• Digital/physical bundles

Final Tips: Optimize Your Spotify Artist Profile

Let’s wrap this up with some killer optimization tips:

Monitor Analytics

Keep track of these weekly:

• Follower growth rate
• Stream-to-save ratio
• Playlist add rates
• Listener geography

Work With the Algorithm

Feed the algorithm what it likes:

• Consistent release schedule
• High listener engagement
• Cross-platform promotion
• Regular profile updates

Plan Release Strategy

Time your releases strategically:

• Space them 4-6 weeks apart
• Build pre-save campaigns
• Create content calendars
• Plan cross-promotions

Growing your Spotify following is a marathon, not a sprint. But with these strategies and consistent effort, you’ll see your numbers climb.

Final Thoughts

Don’t get caught up in comparing your follower count to others. Instead, focus on building genuine connections within Spotify and across platforms. Your goal should be to take your music career to the next level one genuine fan at a time.

Keep pushing, stay authentic, and remember – every stream, every save, and every follow brings you one step closer to your goals. Now get out there and make it happen! ????